The Vimto®. range was officially introduced to the trade at Hotelex in Shanghai at the beginning of April 2009. The exhibition at the New international Shanghai expo centre attracted a record number of consumer and trade visitors, many of whom were eager to try the new Vimto®. products.

The sampling team worked tirelessly to supply our thirsty customers with a cool refreshing Vimto®. Reaction to the taste was extremely positive with many people commenting on the unique and enjoyable taste.